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https://orcid.org/0000-0002-1929-1659
Item number
Vol. 8 No. 1 (2026)
ISSN: 2683-1597
Published: 2026-07-04
This research aims to know the level of use and application of the concepts of sustainability, digitalization and profitability as a triad -according to the principles of the European Union- for the development of business plans in the entrepreneurship professorship of different universities and countries, specifically by educators from Germany, Spain, Greece and Ireland. This study was carried out within the framework of the European START DSP project, funded by the European Union. The ultimate goal of this project is to develop a training platform for the acquisition of competencies in the field of entrepreneurship in relation to sustainability, digitalization and profitability, which is fully congruent with the existing and analyzed literature on the subject. The methodology used was qualitative, and the data were collected using an interview guide validated by expert criteria. Inclusion and exclusion criteria were applied to select only those educators who have real contact with real entrepreneurship and in academia. Among the main results of the research, it can be summarized that educators give more emphasis to the issue of sustainability than to that of digitalization because, the latter is something that is interpreted as a logical consequence of the growth of a business, therefore, the concept of profitability is something that is taken for granted because, in itself, it is the objective of any company in the capitalist system, but the difficulty is to develop ideas and business models that achieve the triad sustainability-digitization-profitability.
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