This article presents research focused on the design of a didactic unit that uses gamification as an educational strategy for teaching English at the primary education level. Through a comprehensive literature review, the relevance of gamification in language teaching is reflected upon, good practice cases are analyzed, and specific didactic materials and resources are developed. The methodology is based on a qualitative and descriptive approach, utilizing various bibliographic, documentary, and digital sources to gather relevant information. The results highlight that gamification proves to be an effective and motivating didactic strategy for primary education students, significantly enhancing their English learning process. Furthermore, it stimulates active participation, the development of communicative skills, intercultural competences, as well as fostering creativity and imagination. In summary, the study demonstrates that gamification in English language teaching at the primary education level is an innovative and beneficial pedagogical tool for the educational process of students at this level.