Indigenous languages in the infographics of mexican government agencies and educational institutions

Resumo

The current administration has implemented a communication strategy that involves infographics as a visual support - analog and digital - for the dissemination and prevention by and for the indigenous peoples of Mexico. The advantages of this communicative element have been recognized. characterize infographics in indigenous languages to convey messages as part of the Social Communication of Mexican government agencies and educational institutions. A quantitative, descriptive, longitudinal, and non-experimental research design was used. The sample comprised 82 infographics published by the Government of Mexico, state governments, and some educational institutions on social networks and official websites. The infographics from the last two years of the current administration were analyzed. Content analysis was implemented, and a digital observation guide, consisting of 20 items, was built for information retrieval and used as a research instrument.  It was observed that infographics have been published in the 68 indigenous languages spoken in Mexico. On average, an infographic is translated into at least five indigenous languages, and 45% were translated into the native languages of their respective regions. Additionally, 55% of the infographics focused on SARSCOV-19, making this the most recurring topic. The government and educational organizations must continue using the various Indigenous languages to inform inhabitants who still practice them, especially in formats as accessible to the population as visual aids such as infographics.