El efectuador en acción: un caso de emprendimiento en salud


Resumen

Este artículo busca describir los medios del efectuador en la práctica de un exitoso empresario mexicano que ha abordado un problema de salud infantil. Utilizamos la teoría de la efectuación como enfoque teórico para comprender el proceso empresarial complejo, dinámico y flexible. Según esta teoría, el efectuador realiza la acción de puesta en marcha de forma intencionada y sistemática promoviendo un comportamiento individual utilizando los medios que posee, entre otros, sus habilidades, conocimientos, relaciones y redes. Aunque la importancia de los medios efectuadores es ampliamente reconocida para el éxito del emprendedor, puede haber una brecha en nuestra comprensión de cómo se comportan estos medios a lo largo del tiempo. Esta brecha puede ser significativa porque somos conscientes de la medida del efectuador, pero ignoramos en gran medida el impacto del desarrollo de estos medios en un nivel similar o diferente en el tiempo. Este artículo utiliza una metodología cualitativa para describir el fenómeno investigado. Los hallazgos de esta investigación proporcionan evidencia específica de los medios del efectuador en la práctica del espíritu empresarial a través de una identificación precisa de cada medio. El análisis de esta evidencia nos permite proponer cuatro niveles hipotéticos de medios emprendedores e indicamos cómo estos niveles determinan el nivel de evolución del emprendedor en el tiempo. Es decir, describimos la lógica evolutiva del concepto de emprendimiento a partir de la teoría de la efectuación y proponemos algunas recomendaciones para quienes deseen ser efectuadores en acción. Finalmente, se presentan las conclusiones.


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Cómo citar

Rivera González, A., & Montoya Herrera, M. (2021). El efectuador en acción: un caso de emprendimiento en salud. Innovation and Technological Development, 1(2). Recuperado a partir de https://www.mlsjournals.com/Innovation-Technological-Develop/article/view/536



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